Marketers are faced with an increasing pressure to cut through the noise and impress their customer. Incite Group wants to get to the bottom of where exactly marketers are spending their time, and what should be on your priority list for 2017.

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Gain direct insight from 1300 marketers on personalization, content, storytelling, marketing attribution, and the future of marketing

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  1. The biggest issues for in-house marketers in 2017 and beyond: Why 52% say personalization is an essential focus right now – and how immersive experiences falls shortly behind 

  2. Priorities for 2017: How marketing executives are spending their budget in 2017, and where they plan on spending more

  3. Why AI, VR and IoT did not make the top 5 priorities for 2017: Why in-house marketers have not yet started to prioritize new technologies and uncover what makes the top 5

  4. What Marketing Attribution should mean for your company: What makes 32% of leadership ‘absolutely’ convinced of its effectiveness

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Contributing brands include:

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Kind regards,


 Hayley Dunn
 The Incite Group
 +44 (0) 207 375 7236

2017 State of Marketing Whitepaper
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